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Brand Collaborations

Mbali Mapholi, RD (SA) @urbandietitian

Where nutrition science meets consumer communication.

I work with brands and agencies to develop credible, practical and culturally relevant health communication. From long-term expert partnerships to high-performance digital campaigns, every collaboration is grounded in registered dietitian expertise.

How Brands Work With Me

Brand Consultancy

Expert Content

Media & PR

Campaigns

Health Education

01Long-term Partnership

Joekels Tea Packers

Nutrition & Health Education Partner since 2021

A long-standing partnership spanning multiple brands, audiences and health topics. This is a client that has continued working with Mbali Mapholi over several years — not for a single post, but for credible, ongoing health communication.

The collaboration covers Laager Rooibos, Tetley and Tea4Kidz, demonstrating longevity and trust across the Joekels brand portfolio.

Nutrition & Health Education
Expert Content Development
PR & Media Commentary
Digital Campaigns
Corporate Wellness
Heart-Health Initiatives
Women's Health
Maternal & Breastfeeding Nutrition
Infant, Child & Family Nutrition
Consumer Education
Practical Nutrition Resources

Partner Since

2021

Brands

Laager RooibosTetleyTea4Kidz

Partnership Type

Ongoing Nutrition & Health Education

Key Areas

Heart health, women's health, maternal & infant nutrition, consumer education, expert content and digital campaigns.

02Campaign Performance

Campaign Result

11M+

Facebook views in 28 days

Engagements

148K

Neurobion

P&G / Ogilvy South Africa

Expert Health Education + Digital Campaign

Expert-led health education developed for Neurobion, combining registered dietitian expertise with accessible consumer health communication and high-performing digital content.

This campaign demonstrates what happens when clinical nutrition expertise meets strategic brand communication. Mbali Mapholi created expert-led health content for Neurobion focusing on nerve-health education, translating complex health information into accessible, consumer-friendly messaging that achieved significant reach and engagement through paid media support.

Selected Clients & Brands I've Worked With

Kellogg'sKellogg's
KellanovaKellanova
LaagerLaager
TetleyTetley
NeurobionNeurobion
SunbakeSunbake

Agencies Worked With

OgilvyMotsepe AdvertisingOlivia Jones CommunicationsAlfa Destiny Communications

Interested in working together?

Brands don't only book Mbali Mapholi for a post. They work with her for credible health communication, expert strategy, long-term partnerships and consumer-facing campaigns that achieve significant reach.

For specific brand collaboration rate cards, email info@mbalimapholiinc.co.za